This course provides a practical introduction to digital marketing strategies, tools, and techniques for today’s business environment. Students will learn how to develop digital marketing plans, analyze consumer behavior, identify target audiences, and understand customer journeys. The course covers website strategy, user experience, search engine optimization (SEO), search engine marketing (SEM), social media marketing, paid advertising, email and mobile marketing, and digital marketing analytics.
Through practical activities and real-world business applications, students will develop campaign prototypes, create digital content, interpret key performance indicators (KPIs), and prepare evidence-based marketing recommendations. The course also emphasizes ethical marketing practices, responsible use of AI, data privacy, and proper source documentation.
By the end of the course, students will be able to develop actionable digital marketing plans and evaluate campaign performance to support informed business decisions.
Reviews
There are no reviews yet.